Private label sales hit an all-time high in 2024, a new report shows. We’re talking about retail stores’ in-house brands, like Costco’s Kirkland or Target’s Everspring. What does it say about today’s consumers that they’re willing to abandon brand loyalty on certain items in favor of (usually cheaper) private label goods? Also in this episode: A seamstress upcycles fan gear and a retiree volunteers in his adopted community to build hiking trails.