36: A town called DISH
When a small town in Texas changed its name to DISH, the satellite TV company gave its residents free TV for a decade. What DISH Network didn’t know was that the name change was a way for one local politician ...
By Business Insider & Stitcher
Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Dan Bobkoff finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
More information at www.businessinsider.com/household-name
29: LaCroix, Canada Goose, and Carhartt are cool. Why?
Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing their products, LaCroix, Canada Goose, and Carhartt ...
27: Harley-Davidson Rides to Live
Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up ...
26: The Best a Woman Can Gillette
Cristen Conger and Caroline Ervin always figured razor companies convinced women to start shaving. But when they looked into it, they discovered the question of why women shave is much more complicated than they thought. The answer involves painted on ...
21: Crocs: From Punchline to Fashion Line
For years, Crocs were ridiculed as America’s ugliest shoes. The’ve been called “pock-faced,” “plastic hoofs,” and the “garden gnome of fashion.” But now, they're actual fashion, thanks to some help from top name designers and celebrities. Crocs are in. How ...