Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!

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Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Kaitlin Ceckowski, Associate Principal Consultant, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia