This German construction giant cracked the code on building 500 projects per year with LEGO-like precision.

In this episode of Bricks & Bytes, we sit down with Fabian, Managing Director of Goldbeck Technologies, who reveals how this family-owned company complete rewrote the rules of construction by treating buildings like configurable products rather than one-off projects.

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Key topics discussed:

- Why traditional construction is broken (fragmented design with no shared responsibility)

- The "LEGO approach": How standardized building systems enable mass customization

- 480-person R&D department developing everything from AI chatbots to augmented reality quality control

- Building Operating System: Creating live digital twins for operations and maintenance

- Why most construction startups fail by trying to "make horses better instead of building cars"

- From 3,700 to 14,000 employees: The 40-year journey to their "hockey stick" moment

- 570+ software solutions and the challenge of managing technological complexity

- AI as an interface layer: Using agents to orchestrate multiple tools seamlessly

- Decarbonizing concrete and steel: Already 35% below market average carbon footprint

- The configurator vs. client choice dilemma: "We give options, not open-ended questions"

"We try to sell a product rather than an individual project. It's like configuring your car - you can decide comfort steering wheel or sporty steering wheel, small engine or racing engine. We make sure everything fits together." - Fabian

From factories producing prefabricated elements to augmented reality construction management, discover how Goldbeck industrialized an industry that most consider "un-industrializable."

Check out our interview with GOLDBECK's CEO, Jan Hendrik: https://www.youtube.com/watch?v=4-zrwzhId0c

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Chapters

0:00 - Fabian's Role at Goldbeck Technologies

0:49 - Company Culture & Technology Foundation

1:12 - Building 500 Buildings Per Year with Technology

2:31 - Goldbeck Technologies: 480 People R&D Division

3:50 - Balancing Future Innovation vs Immediate Profits

5:52 - Building Operating System & Digital Twin Development

6:53 - Most Exciting Innovation Areas & Nature Positive Buildings

8:40 - Traditional Construction Problems vs Goldbeck's Solution

9:58 - Product Approach & Early Client Engagement Strategy

12:05 - Finding Clients Early: Regional Sales & AI Tools

13:43 - In-House Design Teams vs External Consultants

14:46 - Product-Specific BIM Implementation

15:31 - Client Education & Overcoming Market Resistance

18:15 - Decision-Making Process: Car Configurator Analogy

19:13 - Lean Construction vs Managing Just-in-Time Delivery

20:39 - Why Few Companies Use This Approach (40-Year Development)

22:11 - Complex Business Model Requirements

22:59 - Technology Success Stories: Building Automation

24:19 - Augmented Reality for Quality Control

25:54 - Software Development Team (120-140 People)

27:03 - ID Solution Process: Build vs Buy Decisions

28:00 - AI Department & Implementation Strategy

29:36 - Internal AI Chatbot & Knowledge Management

30:43 - AI in Design: Configurators vs AI Designers

31:46 - Managing 570+ Software Solutions

33:00 - AI as Interface for Multiple Tools

34:50 - Robots in Factories vs Construction Sites

35:44 - Innovation Scouting & Stage-Gate Process

36:52 - Venture Capital Fund Partnerships

38:56 - Direct Startup Investments & Focus Areas

40:41 - Sustainability & Carbon Neutral Goals

42:19 - Timber vs Concrete: Cost-Benefit Analysis

44:00 - 35% Carbon Reduction in Concrete Elements

45:04 - Success Metrics & Company Culture

47:10 - Goldbäcker Family Culture & Work Environment