In this episode of the Sneaker History podcast, Mike Guillory speaks with Todd Meleney, co-founder of while on earth, a fitness brand that merges sneaker culture with athletic performance. Todd shares his journey from a passion for basketball sneakers to launching his own brand after a successful stint at No Bull. The conversation delves into the importance of product quality, the role of athlete partnerships, and the impact of the pandemic on the fitness industry. Todd emphasizes the significance of authenticity in branding and the mission of while on earth to inspire individuals to reach their full potential through movement and wellness.

Connect with while on earth: https://www.instagram.com/whileonearth/?hl=en

Connect with Todd: https://www.instagram.com/industrytodd/?hl=en

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Chapters

00:00 Introduction to Coffee Time Kicks

02:59 Todd's Journey into Sneakers and Entrepreneurship

06:07 The Birth of No Bull and Its Impact

09:07 Transitioning from No Bull to while on earth

11:59 The Role of Passion in Entrepreneurship

14:58 Navigating Challenges in the Fitness Industry

17:50 The Future of while on earth and Personal Reflections

22:22 The Leap of Faith

25:29 Building Wild on Earth

28:20 The Power of Partnerships

30:44 Creating a Connection with Customers

35:30 The Move Trainer Experience

36:34 Expanding into Running

38:03 Future Plans and Innovations

CHECK OUT OUR OTHER SHOWS:

For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fm

For the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.com

For the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.com

For the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

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