Welcome to Episode 48. This episode is for you if you want to use LinkedIn in more effectively to grow your business, or to help your account management career.

James Potter enlightens me on so many things I didn't realise about LinkedIn. We talk about:

• why it's useful to know who could be looking at your profile
• what typically holds business leaders back from posting
• how to avoid making awful faux pas when connecting with people
• the benefits of being more selective about who you add to your network
• and lots more nuggets of usefulness.

If you're in an agency account management role, and you're responsible for forecasting and firming up the account growth, I'm running my next Account Accelerator programme starting on 27th January 2022. By the end of nine weeks working with me, you'll have a repeatable, client centric approach to increasing revenue from your existing accounts. Now, if this sounds like you, or perhaps someone in your account management team, then please get in touch and let's see if it's a right fit for you. Email me at [email protected] or connect with me on LinkedIn.