Learn Speak Teach Episode #143 with Mark Schaefer.

AI is evolving every day, and it is getting incredibly close to producing human-like responses. As this happens, the big question becomes: will the most human companies still win?

In this episode, Ben is joined by Mark Schaefer, author, marketing thought leader, and a fourth time guest on the podcast. Mark also has a new book titled How AI Changes Your Customers. Together, they dive into the intersection of AI and humanity in business and unpack a critical question for our times: does the most human company still win even as artificial intelligence becomes more sophisticated?

Whether you want to stand out against the rising tide of AI or find new ways to blend technology with real human connection, this episode offers nuggets of wisdom to help your brand move to the next level. Grab a notebook and pen and tune in.

During this episode, you will learn about:

[00:00] Trailer

[01:31] Human first companies

[04:56] Tactical empathy

[05:45] Strategic awkwardness

[10:19] Creativity and art in businesses

[17:15] AI in a decade

[18:01] The Diaper Business blog

[20:00] Offsite versus onsite marketing

[23:08] AI as a decision marker vs overrides

[26:46] Creating override in decision making

[30:24] Transcendent content

[35:39] Brand culture

[39:05] AI relationships

[45:03] Get Mark’s book

Amazon: https://www.amazon.com/How-Changes-Your-Customers-Marketing-ebook/dp/B0FQ67TBHF  

[47:19] Creative ways to use AI

Key Takeaways:  

• "In the future, the most human company might be a blend of real people and AI."~Mark Schaefer [02:51]

• "AI is not empathetic. It gives the illusion of empathy." ~Mark Schaefer [03:46]

• "Behind these AI interactions is a business plan."~Mark Schaefer [05:01]

• "The real human value comes down to vulnerability and shared experiences." ~Mark Schaefer [08:35]

• What's missing in the business voice today is this human connection, friendliness, accessibility, and vulnerability. ~Dr. Philip Kotler [12:01]

• "There's no such thing as a weakness.There's just an overdone strength." ~Mark Schaefer [40:16]

• You've got to bring the thunder every time. In everything that you do, double down on the quality. It's really the only way to win in this noisy world.~Mark Schaefer [51:52]

People Mentioned and Other Resources:

1. Marketing Rebellion

2. Belonging to the Brand

Keep In Touch with Mark Schaefer:

Website:  https://businessesgrow.com/ 

LinkedIn: https://www.linkedin.com/in/markwschaefer/ 

YouTube: https://www.youtube.com/c/MarkSchaefer 

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