Learn Speak Teach Episode #127 with Dr. Michelle Mazur.

Watch the full episode on Youtube: https://youtu.be/uQyHWUf_zSQ

Does marketing suck?

For many experts, yes, it does! In this conversation, Dr. Michelle Mazur joins Ben Albert to unpack why so many experts struggle with marketing. Often, their deep knowledge and skill are overshadowed by louder, less qualified voices who are simply better communicators.

Michelle explains that the core problem is not ability but communication. Experts tend to rely on their expertise to speak for itself, but in today’s noisy digital space, that’s rarely enough.

Instead of pumping out generic “how-to” content (which Michelle says devalues expertise and makes you replaceable), she urges experts to craft opinion-based or diagnostic messaging grounded in their Three Word Rebellion, a powerful concept to communicate unique value and spark curiosity.She also emphasizes identifying your ideal clients, not just choosing a niche. Once you know who you serve, you can speak directly to their needs and create a clear path for them to work with you.

Dr. Michelle Mazur is the founder and messaging strategist at Communications Rebel. Listen in to tap into her wisdom and expertise. 

Timestamp:

[00:00] Introduction

[01:50] The Overlooked Experts

[08:19] Finding Your Specialty

[12:26] Who Are Your Ideal Clients

[14:47] Marketing vs. Messaging

[16:17] Understanding the Three Word Rebellion Message

[17:47] How to Create Your Marketing Rebellion Message

[21:14] Polls

[23:33] Making Marketing Suck Less

[27:42] Sustainable Marketing

[30:37] How-to Content

[34:07] Defining Your Offer

[35:54] How People Work with Michelle

[38:05] Michelle’s Podcasts

[39:26] The Evil Geniuses

[46:03] The Pursuit of More

[48:18] Manipulative Marketing

[52:22] Connect with Michelle

The Market Like an Expert Seven Day Course: https://drmichellemazur.lpages.co/mle/ 

Key Takeaways: 

• Experts have a communication and marketing problem, because they are too good at what they do. ~ Dr. Michelle Mazur [02:39]

• “You can't really rely on referrals. You never know when they're going to come.” ~ Dr. Michelle Mazur [04:30]

• Experts have a lot of strengths that they bring to the table. ~ Dr. Michelle Mazur [05:37]

• “Experts shouldn't be niche. They should specialize in the type of person they serve.” ~ Dr. Michelle Mazur [07:21]

• “Give people a clear door to walk through and then once they're through, you can surprise and delight them with all the awesomeness that you have.” ~ Dr. Michelle Mazur [15:24]

• “We have to get our ideas out of our head and onto paper. So that we can look at them more objectively to create our own three word rebellion.” ~ Dr. Michelle Mazur [19:03]

• “How-to content, in my opinion, makes you replaceable because it doesn't have a viewpoint.” ~ Dr. Michelle Mazur [33:07]

People Mentioned and Other Resources:

1.Against the Rules with Michael Lewis: https://podcasts.apple.com/us/podcast/against-the-rules-with-michael-lewis/id1455379351   

2.Moneyball: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818 

3.Breakthrough Advertising by Eugene Schwartz: https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 

4.Make Marketing Suck Less Podcast: https://drmichellemazur.com/blog 

5.Duped: The Dark Side of Online Business: https://podcasts.apple.com/us/podcast/duped-the-dark-side-of-online-business/id1562877811\ 

Keep In Touch with Dr. Michelle Mazur:

Website: https://drmichellemazur.lpages.co/mle/ 

LinkedIn: https://www.linkedin.com/in/drmichellemazur/ 

Instagram: https://www.instagram.com/drmichellemazur/   

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Freestyle Rap Track Inspired By my top takeaways from The Global Leadership Summit 2025

http://rochesterwins.com/

Freestyle Rap written using my custom Rap Lyric Songwriter GPT: https://chatgpt.com/g/g-68117a0e4f648191b790ed5006b62ac9-rap-lyric-songwriter

+ https://suno.com/

I HOPE TO SEE YOU IN 2026 AND BEYOND!

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Lyrics:

Intro

Global Leadership Summit 2025, tuned in, mind sharper

I watched from Roberts Wesleyan University in Rochester New York, surrounded by leaders

Name’s Ben Albert, but this is bigger than me altogether

Everyone wins when the leader gets better

Verse

“Consistency plus faithfulness multiplied by time equals lasting impact”

Keystone habits close the gap from intention to act

Hit 212, steady heat, inputs track the stats

Pick three, finish daily, let boring stack

Verse

Comparison breeds self doubt, don’t quit mid storm

Finish, then decide, stay steady, reform

Be an advantage to others, that’s leadership’s form

Small faithful choices shape lives long term

Verse

Vision drift is real, re-anchor your mark

Less shooting stars, be a lighthouse in the dark

Name fear, reject the scroll that pulls you apart

Reignite the why, let compassion start

Verse

“In today’s world, reading carefully is the new listening”

“Writing clearly is the new empathy,” crisp and glistening

Value visibly, get all voices in early positioning

Choose the right channel, clarity over busying

Verse

It’s not charity, it’s strategy, performance on high

EARN it: establish safety, align, rally truth, now act, that’s why

People don’t follow to-do lists, they follow a vision that flies

Diverse teams capture markets, more profit, more wise

Verse

Process over outcome, control what you can

Self-discipline over feelings, that’s how you stand

“Never waste a failing,” learn, improve the plan

Be a champion daily, pride in the work of your hands

Verse

Everything rises and falls on leadership, check your pace

Compass, clock, companions, legacy in place

Be salt and light, take the high road with grace

Leave more in people than for people, that’s the case

Verse

Dream, plan, do, review, give permission to move

Paper shrinks fear, write steps you’ll prove

Hills pay the bills, hard things make you improve

Hope takes work, keep your family in the groove

Verse

Resilience has limits, ceiling hits, that’s true

Kill grit gaslighting, “this season needs a new strategy” for you

Meet core needs: confidence, choice, connection too

“In the times that break us, we can uniquely remake us,” break through

Outro

Global Leadership Summit 2025, I tuned in with purpose and peers

I watched from Roberts Wesleyan University in Rochester New York, surrounded by leaders

Everyone wins when the leader gets better, make that the lever

Pick one habit, align your team, and bring the heat no one sees but everyone feels forever

Learn Speak Teach Episode #126 with Kelly O’Connor.

Is college money a scam?

In this episode, Ben Albert and Kelly O’Connor seek to elaborate the complexities of college pricing and financial aid. Kelly explains that college costs are not a scam but rather a business influenced by government policies and the FAFSA system, which inflates tuition through guaranteed loans.

They discuss strategies to reduce college expenses, emphasizing the importance of ignoring sticker prices, targeting schools where the student is above average, and appealing financial aid offers. Kelly shares real-life examples and highlights his College Money Academy, which helps families navigate the financial aid process.

Listen to learn more.

Timestamp:

[00:00] Introduction

[07:40] Financial Planning for College Parents

[09:16] Affordable college access explained

[14:37] Choosing colleges: target affordability

[18:13] Becoming a desirable student

[22:59] Student aid index explained

[27:01] Financial aid disparity highlighted

[29:14] University tuition and aid dilemma

[33:25] College admission strategy game

[39:12] College money academy success story

[43:28] College cost reduction strategies

[46:44] Education savings breakthrough

[48:29] Prioritize involvement over grades

Key Takeaways:

• Once we understand the internal workings, it becomes a different ballgame in terms of how we can leverage a school for more money, and when we do, the results are drastic. ~ Kelly O’Connor [06:59]

• "If you think just your grades and just your test scores are all you need, good luck." ~ Kelly O’Connor [21:09]

• Expected Family Contribution is confusing, but the Student Aid Index isn’t. ~ Kelly O’Connor [23:45]

• Take high school seriously. Do as well as you can. I mean, grades are important, but they aren’t the number one thing. It’s the quality of the kid. ~ Kelly O’Connor [48:30]

• "If they say, 'We want two letters of recommendation,' do not send one and do not send four. More is not better." ~ Kelly O’Connor [50:02]

People Mentioned and Other Resources:

1. My Financial Caffeine Webinar: https://wealth.financialcaffeine.com/webinar-register

Keep In Touch with Kelly O’Connor:

Website: https://collegemoneyacademy.com/

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Learn Speak Teach Episode #125 with Mark Schaefer.

Are you a marketer worried that AI might take your job? If so, this episode is for you. Mark Schaefer and Ben Albert have an in-depth discussion on what it means to be audacious in today's fast-changing marketing world.

Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. From his years of experience, Mark shares valuable advice on how to navigate disruptive marketing. He explains how marketers can stand out in a crowded digital space by embracing their creativity. The conversation also covers the fine line between sharing and oversharing, along with how marketers can stay authentic without losing professionalism.

Mark also provides tips on incorporating authenticity into your social media strategy and offers a powerful message encouraging marketers to embrace change and become audacious.

Timestamp:

[00:00] Introduction 

[01:29] Liquid Death

[05:13] Winning in an AI marketing world

[06:47] How to become the signal above the noise

[10:04] Effects of disruptive marketing

[11:42] Standing out for small businesses

[14:51] How to get people’s attention

[18:41] QR codes in Mark’s book

[23:14] What makes a podcast audacious

[28:46] Keynote speaking

[28:59] Sharing versus oversharing

[33:13] Tactical strategic authenticity

[34:57] Mark's love of water

[37:15] Integrating strategic authenticity with social media

[41:19] Mark’s inspiration to write books

[46:08] A message to marketers

Key Takeaways: 

• “Competent doesn't cut it. Boring doesn't cut it. That is ignorable, that is vulnerable, because AI can do that. We've got to do something that only humans can do.” ~ Mark Schaefer [04:34]

• “Fear and boredom have just been normalized as a way of working.” ~ Mark Schaefer [12:52]

• “Authenticity creates this expectation that, you know, if I'm not transparent, I should feel guilty about it.” ~ Mark Schaefer [31:24]

• “I think to build a personal brand and to build trust, you can share glimpses of your life that let people know what you're like, what you value, and what you stand for.” ~ Mark Schaefer [31:45]

• “The marketing world is boring. AI is probably making it more boring. That's your opportunity.” ~ Mark Schaefer [46:21]

People Mentioned and Other Resources:

1. Giant Spoon: https://giantspoon.com/ 

2. Marketing Rebellion: https://businessesgrow.com/rebellion/ 

3. Audacious: https://businessesgrow.com/audacious/ 

Keep In Touch with Mark Schaefer:

LinkedIn: https://www.linkedin.com/in/markwschaefer/   

Website: https://businessesgrow.com/ 

Instagram: https://www.instagram.com/markwschaefer/   

Real Hits #45: Flipping The Lid w/ Brian Bogert: How To Find Joy Through the Journey w/ Amberly Lago

Check our Brian's Podcast "Flipping The Lid" here: http://flippingthelid.com/

Flipping The Lid Show Notes:

Finding joy isn’t about avoiding hardships but discovering light even in the darkest moments. We can find joy in the midst of struggles by shifting our perspective and embracing gratitude.

In this episode, Brian Bogert sits down with Amberly Lago, a Top Influential Speaker, Global Top 1% Podcast Host, and the author of multiple best-selling books, including Joy Through the Journey. Her powerful message of resilience and transformation has been featured in Forbes, The TODAY Show, and The Doctors TV.

Amberly was thriving in the fitness industry and excelling as a professional dancer when, suddenly, her world was turned upside down. A devastating motorcycle accident left her with life-altering injuries and a diagnosis of complex regional pain syndrome (CRPS), a chronic and debilitating condition that causes severe pain.

In the episode, Amberly shares her story, from her life before the accident to the devastating motorcycle crash that changed everything. She also opens up about how she navigated pain and overcame an identity crisis.

In addition, Amberly reflects on how she grappled with the loss of her former self and her journey toward healing and acceptance. Despite everything she has been through, she has found a way to find joy in life. Tune in to hear her inspiring story of resilience and the lessons she’s learned along the way.

Timestamps:

[[03:23] Who is Amberly Lago?

[05:01] Public speaking

[13:53] Creating deeper connections

[20:16] Amberly’s health

[27:04] Amberly’s experience with pain

[31:50] Navigating pain

[45:12] Amberly’s life before the accident

[51:17] Amberly’s Motorcycle Accident

[01:05:11] Overcoming identity crisis

[01:10:38] Healing and acceptance

[01:34:38] Joy Through the Journey: https://amberlylago.com/book/

[01:35:28] Finding joy

[01:42:07] Legacy and impact

Key Takeaways:  

• When speaking to an audience, understand them and use their language to create a stronger connection. ~Amberly Lago [11:06]

• We connect with people based on how accessible we make ourselves. ~Brian Bogert [13:53]

• “The unavoidable precursor to change is acceptance.” ~Brian Bogert [34:07]

• If life had no ups and downs, we wouldn’t be able to appreciate the joy and the good things life offers. ~Amberly Lago [43:30]

• We are walking permission slips, inspiring others to love themselves and embrace acceptance. ~Amberly Lago [01:08:31]

• “Addiction doesn’t discriminate.” ~Amberly Lago [01:10:23]

• The more we open ourselves to others, the more we can impact them. ~Brian Bogert [01:47:25]

People Mentioned and Other Resources:

1. Joy Through the Journey: https://amberlylago.com/book/

2. The Good Place: https://www.imdb.com/title/tt4955642/

Keep In Touch with Amberly Lago:

Website: https://amberlylago.com/

X: https://x.com/amberlylago

LinkedIn: https://www.linkedin.com/in/amberlylago/

Instagram: https://www.instagram.com/amberlylagomotivation/

YouTube: https://www.youtube.com/channel/UC1PfuUb5fgT90e29aDKB6nQ

—

Follow Brian Bogert…

Website: https://brianbogert.com/

Podcast: https://www.flippingthelid.com/

YouTube: https://www.youtube.com/@BogertBrian

Instagram: https://www.instagram.com/bogertbrian/

LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/

Listen to Flipping the Lid anywhere podcasts are available!

Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFz

Apple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

Real Talk with GrowGetters Episode #23 with David Rendall.

Everyone has weaknesses, but we’re often taught to hide them in order to conform and maintain the status quo. But what if the very foundation of your success lies within the weakness you’ve been trying to conceal?

In the right situations, your greatest weakness can become your greatest strength. By embracing and maximizing your Freak Factor, you can transform your life, work, and relationships in extraordinary ways.

In this exclusive “Ask Me Anything” episode from the GrowGetters Only community, we hear from David Rendall, a keynote speaker and TEDx speaker. David is also the author of four books: The Freak Factor, The Freak Factor for Kids, The Four Factors of Effective Leadership, and Pink Goldfish 2.0.

David introduces his “Freak Factor” concept, which has helped him succeed by leaning into what makes him unique. Moreover, he explains how to identify your Freak Factor and support others in their “freakiness.

You’ll also learn the benefits of the Freak Factor assessment and why building your brand around who you truly are is more powerful than trying to fit in.

During this episode, you will learn about:

[00:45] Join the GrowGetters inner-circle: https://growgettersonly.com/

[01:03] Free community: weallgrowtogether.com

[02:54] Your flaws make you awesome

[09:04] Freak Factor

[16:51] Identifying your Freak Factor

[27:12] Supporting people in their freakiness

[38:20] Freak Factor assessment

[46:46] Branding

[54:47] Supporting young people

[01:01:21] Clothes for tall people

Key Takeaways:  

• “We become successful when we find the right fit between who we are and what we do.” ~David Rendall [05:01]

• “If you’re not willing to turn some people off with what you do, then you’re not turning anyone on.” ~David Rendall [14:20]

• “If you’re not willing to push some people away, then you’re not pulling anybody close.” ~David Rendall [14:25]

• Weaknesses become strengths in the right situations. ~David Rendall [31:24] 

• Building on your strengths unlocks exponential potential for growth and success, but focusing on weaknesses limits your true potential. ~David Rendall [42:20] 

• “You are not the problem. You are not the mistake. You are not broken. You are not weak. You are not failing. You simply need to find situations that match who you are. You don’t need to question your fundamental identity.” ~David Rendall [58:46] 

People Mentioned and Other Resources:

1. Ilona Maher

2. Post Malone - Yours

3. Pink Goldfish: https://bit.ly/4eHNWi0

4. The Freak Factor: https://bit.ly/44iKxTi

5. The Tall Book: https://bit.ly/4028DPs

6. American Tall: https://americantall.com/

7. Just Tall: https://justtall.com/

Keep In Touch with David Rendall:

Website: https://www.drendall.com/

LinkedIn: https://www.linkedin.com/in/daverendall/

Facebook: https://www.facebook.com/daverendall

X: https://x.com/daverendall

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Learn Speak Teach Episode #124 with Serah D’Laine.

Have you discovered your purpose? How big is your vision, and does it scare you? In this episode, Ben Albert sits down with the incredible Serah D'Laine, a former Hollywood actress turned transformational coach and branding expert, for an in-depth conversation on how to discover your purpose.

Serah takes us through her transformation journey from being a Hollywood star to becoming a CEO, Business coach, and branding guru. She shares her personal evolution, branding with authenticity, and uncovering your deeper calling. She offers valuable insights that can help us transform our own lives.

Listen and learn.

During this episode, you will learn about:

[01:24] Serah’s pivotal moment

[03:54] Serah’s mermaid experience

[08:03] How Serah started thinking bigger

[15:56] Personal branding and authenticity

[20:04] Honoring our deeper calling

[25:16] Discovery phase in personal branding

[26:29] Serah’s experience in Sedona

[29:50] How to connect with a power greater than yourself

[31:04] Finding your deeper purpose

[39:24] How to turn your purpose into something tangible

[42:54] How to get attention from people

[44:21] The possibility virus

[51:33] How to employ strategy

[57:01] Serah’s proven NLP tools

[59:18] Connect with Serah

LinkedIn: https://www.linkedin.com/in/serahdlaine/

Instagram: https://www.instagram.com/serahdlaine/

Website: https://www.serahdlaine.com/

[01:02:35] Closing thoughts with Serah D’Laine

Key Takeaways: 

• You can be anything that you want in the world. If one thing doesn't happen the way you thought it would, you can reinvent yourself. ~ Serah D’Laine [07:07]

• I fully believe in and support people wanting to make a difference, and using their influence to positively impact the world. ~ Serah D’Laine [09:40]

• “Fame means absolutely nothing if you don't have something to say to inspire people by.” ~ Serah D’Laine [10:23]

• If we're not innovating who we are as people, especially as women, what are we doing? ~ Serah D’Laine [13:59]

• There’s this false narrative that creating a personal brand means you’re self-centered. That’s simply not true. ~ Serah D’Laine [17:43]

• “There is no end destination, only constant evolution of self.” ~ Brian Bogert [23:11]

• “If it's not working for where we're going, we need to be willing to change and mold.” ~ Serah D’Laine [39:01]

• “People don't respond to the solution. They respond to the problem they know they have.” ~ Serah D’Laine [55:29]

• All the smartest business leaders know that aside from strategy, it’s your inner game you need to master, because you’re often your own biggest obstacle. ~ Serah D’Laine [56:15]

People Mentioned and Other Resources:

1. Brian Bogert- https://brianbogert.com/ 

Keep In Touch with Serah D’Laine:

LinkedIn: https://www.linkedin.com/in/serahdlaine/   

Instagram: https://www.instagram.com/serahdlaine/  

Website: https://www.serahdlaine.com/ 

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Website:  https://www.realbusinessconnections.com/

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Learn Speak Teach Episode #123 with Cameron Herold.

When is the right time to hire a COO for your company?

Ben Albert sits down with the legendary Cameron Herold, a business growth guru known for his expertise in building high-performance company cultures and the founder of COO Alliance. Cameron unpacks what makes the world’s best workplaces tick, revealing how “cult-like” cultures, when built right, can drive team alignment, energy, and extraordinary results.

Cameron shares advice for businesses at every stage from solopreneurs just getting started to $50 million enterprises ready to scale. He also walks through practical hiring strategies, explains when to bring on that crucial second-in-command, and shares the morning routines that keep leaders at their peak.

Grab your notebook and pen, you’ll want to take notes.

During this episode, you will learn about:

[01:25] How to start a cult-like company culture

[02:59] Companies that Cameron has helped build culture in

[04:25] Understanding the four corners of the jigsaw puzzle

[04:57] The essence of core values

[11:30] The importance of having clear vision statements

[14:31] What it looks like when a company gets its vision wrong

[17:58] How to find the best employees

[19:11] The cost of a failed hire

[21:44] When is the right time to hire a COO?

[23:59] Cameron’s book, Second in Command

[25:37] When businesses decide to bring in a COO

[27:42] Hiring a COO for a $1 million company

[28:37] Hiring a COO for a $50 million company

[29:23] How to handle a $50 million company

[30:11] How to access Cameron’s mentorship

Leadership program: https://investinyourleaders.com/

YouTube: https://www.youtube.com/channel/UCVxhPgUCzGQQw0XuT9EeAFg

Podcast: https://cooalliance.com/podcasts/

[31:23] Cameron’s miracle morning

[34:20] Cameron’s nomadic lifestyle

Key Takeaways: 

• The best companies to work for on the planet have a vivid vision of what their company looks like, acts like, and feels like in the future and everybody can see what they're building. ~ Cameron Herold [04:05]

• “My core purpose is to help entrepreneurs make their visions come true.” ~ Cameron Herold [06:55]

• A vivid vision is a four- or five-page description of what your company looks like, acts like, and feels like three years in the future. ~ Cameron Herold [11:56]

• “A lot of people will overpay to have average people.” ~ Cameron Herold [17:59]

• If a COO was coming into your company, you wouldn’t be delegating anything to them. They would be telling you what needs to happen. ~ Cameron Herold [22:54]

• The best employees are usually working somewhere, knocking the cover off the ball, working for a great company. Your job is to entice them into your company culture. ~ Cameron Herold [24:20]

• The first key hire for every entrepreneur is to get an executive assistant or a fractional EA to take a bunch of the admin work off your plate freeing you up to do the stuff you’re really good at and love doing. ~ Cameron Herold [25:51]

• “Whatever is in your vivid vision that you don’t have the time, energy, or skills to execute, hire someone who does, and you win.” ~ Cameron Herold [28:57]

• “There’s not a single problem that exists inside your company that writing a check can’t solve.” ~ Cameron Herold [29:32]

People Mentioned and Other Resources:

1. Miracle Morning for Entrepreneurs: https://www.amazon.com/Miracle-Morning-Entrepreneurs-Elevate-BUSINESS/dp/1942589123

2. Double Double: https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/1608320995

3. A Little Bit Culty Podcast: https://alittlebitculty.com/ 

Keep In Touch with Cameron Herold:

Podcast: https://www.youtube.com/@secondincommandpodcast  

YouTube: https://cameronherold.com/watch-cameron/   

COO Alliance Website: https://cooalliance.com/    

Personal Website: https://cameronherold.com/   

—

Freestyle Rap Track Inspired By Social Media Week Lima 2025

Theme= Meraki

Freestyle Rap written using my custom Rap Lyric Songwriter GPT: https://chatgpt.com/g/g-68117a0e4f648191b790ed5006b62ac9-rap-lyric-songwriter

+ the contents of this article by Now Marketing Group: https://blog.nowmarketinggroup.com/top-takeaways-from-social-media-week-lima-2025

+ https://suno.com/

It is a reflection on the top insights we all had at Social Media Week Lima 2025 - https://sociallima.com/

I HOPE TO SEE YOU IN 2026 AND BEYOND!

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Facebook www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: www.linkedin.com/in/realbenalbert

Website: https://www.realbusinessconnections.com/

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Real Business Connections is made possible by www://balbertmarketing.com/

----

Lyrics: “Meraki in Motion: Social Media Week Lima 2025”

Jessika Suter sparked it — center stage,

Heart in her voice, care on the page.

"Serve before you sell, connections not clout.

Delight, deliver, repeat — that's what it's about."

Shawn Quintero brought abundance in stride,

“Retrain the brain,” he said, “let expansion be your guide.”

Ben Albert followed — different by design,

“What makes you different, not just better — refine.

There’s no key to success, it’s a combination lock.

Be different and better, don’t wait for the clock.

Who are your mentors? Your peers? Your crowd?

What do they value? Speak it out loud.

Be the center of gravity — pull them in close,

With value that spreads from the thing you love most.”

Mark and Jerry Suter spoke truth from the land,

“Let the produce talk, let care guide your hand.”

Tracy Phillips gave video its trust,

“Testimonial truth is emotionally just.”

Jamie Samples, with Makayla Boyd and Jaiden Jonston,

Said: “Stick to who you are — that’s the real function.”

Austin Armstrong dropped reels on demand,

“Hook ‘em with value — take your stand.”

Aleasha Bahr flipped the sales play,

“Fit over force — that’s how we pay.”

Michael Allison told us: break the mold,

“Show up raw — let your values unfold.”

Sarah Kelsey handwrote her brand,

A gem built on gratitude, perfectly planned.

Jena Stearns said: “Post with intent.

Authenticity’s not just content — it’s how time’s spent.”

Roger Wakefield on YouTube’s grind,

“Fix what’s broke — leave no story behind.”

Katie Brinkley voiced passion through pod,

“Repurpose, reach, and speak what’s odd.”

Jeff Howell brought the soul-vs-AI frame,

“Stay human — your voice owns the name.”

Marc Bowker gave willpower the mic,

“Train your focus — like reps on a bike.”

Jen Watson stacked tools with flair,

“Capsho, Syllaby — scale everywhere.”

Judi Fox: “First frame, grab the eye —

Short-form scroll is how we fly.”

Tony Does Ads said: “Raw sells best,

Meta loves messy — forget the rest.”

George Whitcher, commas gone, made it plain:

“AI don’t create — it just mimics the brain.”

Andy Pondillo dropped LinkedIn heat,

“Tell your story — keep the ad discrete.”

Keenya Kelly came TikTok strong,

“Fifteen seconds — start with motion, not long.”

Jeremy Vest said: “Confusion kills,

Clarity rides — that’s where purpose fulfills.”

Michael King closed with a truth that stuck:

“Every ‘yes’ is a ‘no’ to what you truly trust.”

We gathered in Lima — whole and alive,

Meraki in motion, speakers in drive.

Each voice a note, each moment a vibe —

Meraki alive at Social Media Week Lima 2025.

Learn Speak Teach Episode #122 with Gloria Chou.

Have your eyes been on a podcast you'd love to be featured on, but you're not sure how to make it happen? 

In this episode, PR expert Gloria Chou shares exactly how to stop sending fluffy pitches and start crafting ones that get a YES.

Gloria introduces her CPR pitching framework, a method built on real world experience and thousands of conversations, aiming to help founders and small business owners craft pitches that resonate. From the importance of specificity and relevance, to why founders should sign off on their own pitches, this conversation is packed with actionable insights and some hard truths for anyone looking to get featured on podcasts or in the media.

Let’s tap into some of Gloria’s  wisdom.

During this episode, you will learn about:

[02:07] Common pitch template

[03:29] Ingredients for a good pitch

[05:28] Email etiquette for pitching

[06:42] How to send relevant pitches

[07:07] Understanding Gloria’s CPR method

[11:27] How to determine your area of genius

[14:01] Dissecting a pitch

[16:44] Send a screenshot

[20:59] Gloria’s podcast

https://www.gloriachoupr.com/podcast 

[22:48] Connect with Gloria and learn how to land a feature

Website: https://www.gloriachoupr.com/ 

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria 

Instagram: https://www.instagram.com/gloriachoupr 

LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/ 

[23:49] How to do better when starting out in PR

[24:58] How to choose a podcast to feature on

[26:45] Grab free resources from Gloria

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria 

Message “Ben” on Instagram: https://www.instagram.com/gloriachoupr 

Key Takeaways:  

• “We're the gatekeepers of our audience's ears, so we need to know that it's about them and not about us.” ~Gloria Chou [07:11]

• If you're thinking of hiring a company to do pitching for you, chances are they're not going to do as good of a job as you can do for yourself. ~  Gloria Chou [16:28]

• “There’s no time like the present.” ~ Gloria Chou [24:18]

• “The riches are in the niches.” ~ Gloria Chou [25:14]

“I think we need to be comfortable with NO because otherwise, we're not going to get to YES.” ~ Gloria [24:59]

Keep In Touch with Gloria Chou:

Website: https://www.gloriachoupr.com/ 

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria 

Instagram: https://www.instagram.com/gloriachoupr 

LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/  

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