AI is quickly changing how product imagery gets created, edited, and personalized in building materials. In this episode of Smarter Building Materials Marketing, Beth and Zach talk with Greg Weyman, Founder and Managing Partner at Market Thrive, about how manufacturers are blending AI and CGI to build scalable visual content libraries.

Greg shares how these tools are helping brands visualize complex products, cut down lead times, and produce tailored assets for different marketing channels—all while keeping creative costs in check. It’s a look at how the product imagery workflow is being reimagined from the ground up.