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Rudyard Griffiths and Sean Speer discuss the impact of AI on search habits, highlighting the concept of "zero click" searches where users stay within AI-generated summaries without clicking through to original sources, how SEO is becoming obsolete as AI summaries favour high-credibility news sources, and why organizations adapt to this new landscape.

The Hub's podcast channel is sponsored this month by Airbnb. To learn more about how Airbnb is helping, not hurting Canada's economy, visit Airbnb.ca/closerlook. The Hub is Canada's fastest-growing independent digital news outlet.

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CREDITS:

Amal Attar-Guzman - Producer

Elia Gross - Sound Editor

Rudyard Griffiths - Host