You should authentically embody your personal brand, regardless of who you interact with. Your personal brand should also reflect your values and evolve based on your experiences.    

Your brand should show up in your advocacy. 

This is why I invited Aliza Shatzman to be on the podcast. Her personal experiences in clerkship drive her authentic advocacy. Now, as the founder and president of The Legal Accountability Project, she aims to ensure that law clerks have positive clerkship experiences while extending support and resources to those who don’t.

In this episode of the Branding Room Only podcast, you’ll learn about what Aliza’s doing to fight for greater judicial accountability and to arm law students and law schools with more information about clerkship experiences.  1:09 - How Aliza defines a personal brand, herself in three words, reveals her favorite Hillary Clinton quote

2:45 - How growing up in a progressive Jewish community in suburban Philadelphia shaped Aliza and her view of the world

5:06 - Aliza’s professional journey, the pushback against change in the judiciary, and her refusal to stay silent

11:35 - The clerkship incident that led Aliza to launch her judicial accountability-focused organization

18:14 - My negative experience interviewing with a judge to be a judicial intern and strong feelings on the need for (and lack of) accountability

25:01 - How law students and young lawyers can start making a difference with judicial accountability right now

29:13 - How a lot of people’s personal brands are very tied to their clerkship (and judgeship) in a dishonest way

32:40 - What drives Aliza and how she aligns her personal brand with her advocacy while maintaining professional integrity and ethics

39:01 - What Aliza does for fun every day, the aspect of her brand that’ll always exist, and her Branding Room Only magic

Mentioned In How Aliza Shatzman Is Fighting for Accountability and Change In the Judiciary

“2024 Intention and Goal Setting Webinar” | YouTube

The Legal Accountability Project | Twitter/X | LinkedIn

Aliza Shatzman on Twitter/X

Aliza Shatzman on LinkedIn

Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.