In this JLL "Trends & Insights" episode, Tanger CEO Stephen Yalof discusses the pivotal changes in Tanger's retail real estate strategy with JLL's Naveen Jaggi. Originally an outlet center company, Tanger is now pivoting towards experience-focused, full-price centers. Yalof outlines how post-COVID dynamics, such as the popularity of open-air environments and the addition of food and lifestyle experiences, inform this shift. The discussion also touches on retailers' cautious optimism reflected in their long-term strategies, the impact of blending full-price and outlet spaces, and Tanger's future investment plans in lesser-known but high-potential markets. The conversation concludes with insights into the evolving landscape of shopping centers, emphasizing the importance of creating compelling consumer experiences.

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