All brands are adapting their experience strategies to Gen Z in order to capture more wallet share. For Barnes & Noble College, it's imperative for survival. That's why Ken Wincko, VP of Marketing, is focusing on creating digital strategies that help college students feel more connected to their communities. During this episode of Retail Remix, Ken reveals why he's actually in the business of experience orchestration, and how Barnes & Noble College has seen success with:

• Mobile and social integration;
• Lifestyle-inspired product curation; and
• Brand partnerships, activations and events.