In the same way that the pen is mightier than the sword, the omnichannel approach is superior to throwing all your eggs in either the digital or in-person baskets. At BIC, Jennifer Elmashni, Vice President, Global eCommerce and Digital Marketing, breaks down how the global brand is building community, engaging in B2B and D2C strategies, and experimenting anywhere and everywhere in order to stay on top, including exploring how other countries are using digital influencers and scaling last-mile delivery. 

Tune in to learn:

• How to get to a place of anticipation (8:00)
• What it takes to develop an engaged community (11:50)
• How to reengage customers in an omnichannel way. (15:55)
• Understanding global scale and where to look around the world for trends. (21:00)
• How to think about branded content and partnerships. (29:00)
• Digital shelf tracking and insights deriving mechanisms help you create the flawless digital experience. (33:00)

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