Amid all the noise surrounding Web3, something fascinating is emerging: a new kind of immersive adventure storytelling. An innovative effort is underway to leverage the same technologies that get gamers excited about buying an outfit for their avatar to instead reward people for engaging in real-world outdoor experiences. The shift is going to have an enormous impact on how writers, photographers, and filmmakers tell their stories—and equally as important, how they connect with you, their audience. In this episode, Outside Interactive CEO Robin Thurston and adventure photographer Chris Burkard share their hopes for the coming transformation.