The WordBirds Podcast with Chris Willis

How Brewdog Uses Content and Voice To Stand Out From the Crowd, With Richard Innes


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For the first episode of season three, we’re joined by Richard Innes — Head of Content at Brewdog.

In this episode, we cover everything from Brewdog’s famously witty and acerbic tone of voice to some of Brewdog’s most successful content campaigns. Richard also discusses how his background in journalism has influenced how he's approached content creation at Brewdog. We won’t spoil anything for you, but be prepared to get inspired. 

Tune in to find out how Brewdog uses content to make it one of the most exciting and provocative brands in the world.

Love the show? Make sure to subscribe, rate, review, and share! https://www.acrolinx.com/wordbirds

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The WordBirds Podcast with Chris WillisBy Chris Willis

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