Zach and Beth talk about how to execute e-newsletters, automated follow-up campaigns, and outbound email campaigns to target every level of the sales funnel.

Email is one of the most effective tools to drive awareness, sales, and build relationships. The problem is that too many manufacturers make the mistake of sending emails without a purpose, meaning they’re either sending emails and not obtaining any measurable results, or they’re doing it without an end goal in mind.

To have a more effective email marketing campaign, you need to figure out what emails you need to create so that you can start getting better results from your efforts.