Zach likes to say, “Where there’s pain, there’s margin.” This week’s guest agrees. He talks to Zach about the importance of innovating based on your audience's pain points and why you need to keep a feedback loop open.﻿Tom Ragen is the CEO of <a href="https://ccicolor.com">Color Communications</a>. He talks with Zach about how to market to architects and how his company leverages color in a very fragmented market.

Zach likes to say, “Where there’s pain, there’s margin.” This week’s guest agrees. He talks to Zach about the importance of innovating based on your audience's pain points and why you need to keep a feedback loop open. ﻿Tom Ragen is the CEO of Color Communications. He talks with Zach about how to market to architects and how his company leverages color in a very fragmented market.

Zach likes to say, “Where there’s pain, there’s margin.” This week’s guest agrees. He talks to Zach about the importance of innovating based on your audience's pain points and why you need to keep a feedback loop open.﻿Tom Ragen is the CEO of <a href="https://ccicolor.com" rel="noopener noreferrer">Color Communications</a>. He talks with Zach about how to market to architects and how his company leverages color in a very fragmented market.

How Building Materials Manufacturers Can Innovate Based on Customer Pain Points

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Business

Marketing

Management

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

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How Building Materials Manufacturers Can Innovate Based on Customer Pain Points

How Building Materials Manufacturers Can Innovate Based on Customer Pain Points

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