In this episode of Musonomics, Larry Miller looks beyond the borders of the United States and dives deep into the music industry of the world's most populous country: China. To better understand why one of the world's largest economies still has a music market smaller than that of European countries like Austria or Sweden we talk to Ed Peto, music executive and founder of Outdustry, and Billy Koh, the Simon Cowell of China and the founder and former CEO of the record label Ocean Butterflies.