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On this episode of "You're Not Your ROAS", Mike Lee, former Professional Boxer and CEO of Soul CBD, discusses the importance of emotional connection for brands, organic content creation versus paid advertisement, compliance issues with major platforms, and building brand community before going the affiliate and SEO route. He also talks about his journey to holistic health and the concept of focusing on strengths rather than improving weaknesses too much.

Connect with Mike: https://www.linkedin.com/in/mike-lee-308bbb56/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

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