#092 - In this episode of Subscription Box Basics, Julie is joined by Rai Cornell of Cornell Content Marketing to talk about tips to improve your marketing when bootstrapping your business. 

Rai Cornell studied psychology and human behavior for 10 years with the intention of working as a therapist in the California prison system. Over time, though, her interests and talents took her on a very different path. 

Today, Rai uses her meticulous understanding of human emotions, reactions, and thought patterns to drive sales and engagement for top brands. 

Summary:

• Introduction of Rai Cornell (00:01:49)
• Tip 1: Building relationships (00:05:05)
• Tip 2: Repurpose your content (00:07:50)
• Tip 3: Always include a call to action (00:12:22)
• Tip 4: Focus on what you can do consistently and sustainably (00:17:28)
• What does SEO really mean? (00:22:09)

Links:

• Cornell Content Marketing: https://www.cornellcontentmarketing.com
• Free checklist for content marketing: https://www.cornellcontentmarketing.com/subcos
• Rai Cornell: https://www.linkedin.com/in/raicornell

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