With significant digital innovations and legislation changes, tobacco has become an increasingly impactful category for c-stores. As a result, the marketing opportunities for convenience and CPG brands are tremendous. In this week's episode, Greg Crow and Koupon's Vice President of Product Strategy Brian Lind break down why retailers should focus promotions on tobacco today and in the future.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

Closing out a full calendar year since COVID shut down retailers across the nation, Brad is back on this week's episode to answer this million-dollar question: When can we expect the convenience industry to return to 2019 trip and sales levels? Listen to discover clues from innovative retailers, changing consumer habits and the CPG products winning in c-store.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

 

Today's consumers have a healthy appetite for e-commerce and seamless digital experiences, but small retailers often lag behind with their technological and e-commerce capabilities. Greg Crow welcomes VP of Innovation at National Retailer Solutions Jacob Jonas to discuss solutions to the unique challenges faced by independent retailers today.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

 

Energy drinks have quickly become a c-store MVP for boosting sales and driving trips. In this week's episode, Melissa Jordan joins Greg Crow for a discussion on profiling the distinct energy drink customer segments and how c-store retailers can become integrated into their routines via valuable promotions and loyalty programs.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

 

A special treat for any sweet tooth, this week’s episode continues our conversation of the candy category (see episode 3: Trick-or-Treat? Candy Growth and COVID). Mary Trinko joins Greg Crow to reveal the megatrends taking hold of candy consumers in 2021 and explore how brands can differentiate themselves in such a saturated market.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

 

Building valuable, long-term relationships with shoppers is no easy feat. Diving further into loyalty in c-store (see episode 10: Lessons on Loyalty), this week’s episode covers consumers’ first loyalty trips. Discover our insights relating to recent loyalty joiners including metrics on basket affinity and timing patterns.

 

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

 

This year is a game-changer for the age-restricted category. Tobacco manufacturers and convenience retailers are reimagining their business and product strategies to keep up with new regulations and evolving consumer needs. Learn all the category insights that have us buzzin' on this week's episode of How Convenient with guest Gregg Augustine.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

 

In an age defined by digital transformation, a retailer’s most valuable consumer is one that is digitally engaged with its loyalty experience. Dustin Kuk joins Greg Crow on this week’s episode to share the best practices for both convenience retailers and CPG brands. Learn how to drive loyalty activation and combat the hurdles of developing a successful digital strategy.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

 

Whether you’re team White Claw or team Truly, our data suggests your hard seltzers purchases grew 146% in 2020. Kevin Doherty joins host Greg Crow for this week’s episode to discuss the incredible market and sales growth of this fan-favorite in-store category.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch  

Promotions have become an effective tool for c-store retailers to drive trials and trips, build shopper loyalty, strengthen partnerships and boost category sales. In this week's episode, Greg is joined by Danna Barakat to explore how retailers measure promotion success, as well as analyze innovative campaign strategies for achieving these various goals.   Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch