With 2020 in the rearview mirror, the convenience industry is headed in new directions. The slowing of in-store trips during the pandemic presented c-stores with opportunities to draw insights from customer data and focus on innovation. In this week's episode, Greg and Brad discuss the permanence of meta-trends across product categories and what actions c-stores can take in the new year to capitalize on changes in consumer behavior.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

Get in touch: 
Greg Crow: https://www.linkedin.com/in/crowgreg/ 
Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ Koupon: https://go.koupon.com/get-in-touch  

Foodservice is crucial for the convenience industry, driving a higher gross margin than any other category. But unsurprisingly, the category has been heavily impacted by COVID-19. In this week’s episode, Greg and Brad discuss how c-store retailers can recover in 2021, using promotions and discounts to form new habits among consumers. 

Hosted by:
Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

Get in touch: 
Greg Crow: https://www.linkedin.com/in/crowgreg/ 
Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ Koupon: https://go.koupon.com/get-in-touch  

Alcohol has been a key trip driver for c-stores in 2020. The category growth has been dominated by beer sales, with Mexican import beers leading the way. But as the pandemic continues to shift consumer preferences and new brands enter the market, c-store retailers have to stay ahead of the curve. In this week’s episode, Greg Crow is joined by Bryan Bresnahan to discuss how retailers can adapt and continue to engage consumers. 

Hosted by:
Greg Crow, EVP Product at Koupon 

Guest:
Bryan Bresnahan, National Director of Retail Partnerships at Koupon

Get in touch: 
Greg Crow: https://www.linkedin.com/in/crowgreg/ 
Koupon: https://go.kouponmedia.com/get-in-touch  

The snack category is a key trial channel for CPG manufacturers. While the pandemic has caused a drop in c-store snack trips, snacking behaviors have not changed. In this week’s episode of How Convenient, Greg and Brad discuss hot and spicy chip brands that are growing sales dollars at a double digit rate. Tune in to learn how brands and retailers can capitalize on this trend!    Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.kouponmedia.com/get-in-touch    

With Halloween coming up, candy is on the mind. The candy category has been a shining light for c-store retailers this year, with the overall category up 9% vs 2019. In this week’s episode of How Convenient, Greg and Brad discuss which subcategories are leading the growth and they reveal a brand that has grown sales by 58% in 2020. 

Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.kouponmedia.com/get-in-touch    

The tobacco category has kept convenience store retailers incredibly busy in 2020. From anticipating evolving consumer expectations to complying with fast-moving regulations, there’s quite a bit to keep up with. In our second episode of How Convenient, Greg and Brad are taking a deep dive into tobacco category trends, and revealing a few brands that are growing share. 

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

Reach out, to learn more! 
Greg Crow: https://www.linkedin.com/in/crowgreg/ 
Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 
Koupon: https://go.kouponmedia.com/get-in-touch 

The beverage category is the largest in-store trip driver and the second largest contributor to in-store gross margin for the convenience store channel. But how has 2020 impacted the category?

In the first episode of How Convenient, Greg Crow and Brad Van Otterloo discuss sales trends that the beverage category has witnessed over the last few months, and if they think those trends are here to stay. 

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

Reach out, to learn more! 
Greg Crow: https://www.linkedin.com/in/crowgreg/ 
Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 
Koupon: https://go.kouponmedia.com/get-in-touch