How has corporate America's approach to Washington changed between Trump's first and second administrations? In this episode of Campaign Trend, host Eric Wilson speaks with Alex Conant, partner and co-founder of Firehouse Strategies, about the evolution from companies hiding behind trade associations to direct CEO engagement with the White House. They discuss the shifting role of lobbyists versus public affairs professionals, how companies are building broader coalitions of allies rather than relying solely on traditional lobbying, and the impact of AI on advocacy campaigns. The conversation also covers the continued importance of mainstream media in setting agendas and essential skills for public affairs professionals in today's relationship-driven industry. 

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