Vin Matano went from six years in tech sales to running a B2B influencer marketing agency doing 200k a month in under two years. In this episode we cover how B2B creators with small audiences are making serious money, the LinkedIn content strategy Vin used to build inbound demand from scratch, and the sales tactics that actually close deals.

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Vin Matano

LinkedIn

YouTube

Twitter/X

Instagram

Creatorbuzz

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Timestamps

00:00:00 Introducing Vin Matano

00:02:08 The reality of influencer marketing

00:07:44 Making $100,000+ as a niche creator

00:11:27 How to quit your job for content creation

00:20:04 How to make sales

00:27:23 Dealing with tough moments in business

00:40:08 The three types of LinkedIn posts for growth

00:45:51 Making connections through content creation

00:53:53 How to start making content

00:57:22 Turning attention into sales

01:02:49 How to find content inspiration

01:09:31 Getting the most from a conference

01:25:08 The value of a supportive family in entrepreneurship