The speed of communication during a crisis can determine whether a company maintains control of its story or loses it to speculation and misinformation. Gerard Braud, crisis communications expert, joins host Victoria Meyer to share real-world insights from decades of experience in both journalism and the chemical industry, emphasizing the critical need for rapid, clear, and well-prepared communication when incidents occur. 

Together, they explore how chemical companies can build effective crisis communication strategies, prepare holding statements, tackle challenges like incomplete information and confidentiality, and leverage tools such as SituationHub to streamline the process. With practical examples and straightforward advice, Gerard and Victoria discuss why preparation on a “clear, sunny day” is essential to protect revenue, reputation, and brand in the face of crisis—highlighting what every chemical industry leader should know before the next incident hits the news. 

Learn more about these topics this week: 

• Inside the Mind of a Crisis Expert: Gerard Braud's career from his early days as a TV journalist to a crisis communications advisor for the industry. 
• Redefining Crisis Response: why traditional, slow corporate communication puts companies at risk 
• Mistakes Companies Make: what happens when companies don’t prepare 
• The New Rules of Media Engagement 
• Leadership on the Worst Day 

Killer Quote: "If you're not getting a statement out in under fifteen minutes, you're doing it all wrong. Be prepared on a clear, sunny day so you’re your best on your worst day." — Gerard Braud 

Other Links:

Managing Crisis Communications: How To Save Your Reputation With Gerard Braud 

00:00 Crisis Communications in Chemicals 

03:32 Streamlining Crisis Communications 

07:33 Crisis Communication Tool: SituationHub 

12:49 "Crisis Communication Holding Statement" 

15:04 App Privacy and HIPAA Compliance 

17:58 "Effective Media Training with Scripts" 

21:29 Crisis Communication Strategy Essentials 

25:29 Rethinking PR Quotes and Efficiency 

26:32 Manipulating Media with Built-In Quotes 

30:18 Engage, Share, Stay Tuned 

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