In this episode of Packaging Unboxd, host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media.

Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling.

Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content.

You’ll learn:

• The structural secrets behind influencer kits that go viral

• How to layer unboxing moments for maximum retention

• Why print finishes, materials, and afterlife design matter

• How to turn a PR box into a media campaign

Perfect for packaging designers, brand managers, and creative directors who want to make their next unboxing unforgettable.

🎧 Listen now on Packaging Unboxd with Evelio Mattos.

Work with EVELIO MATTOS www.IDPdirect.com