Saudi Arabia has been awarded the men's 2034 World Cup.
It will be the crowning event in its sport spending spree, having already reportedly invested £5bn since 2021, as it tries to diversify away from oil.
Niall Paterson is joined by Sky News' Rob Harris and Middle East football expert James M Dorsey to discuss what it means for football and the kingdom.
The plans are not lacking in ambition and include a new stadium 350m above ground level, in an as-yet unbuilt futuristic carless city.
But big questions remain about how the country landed the cup, with its bid unopposed and the country consistently facing claims of human rights abuses