In this RETHINK Retail episode, host Shannon Flanagan chats with Kristen Elmer, VP of D2C Sales at Bark, about how the brand behind BarkBox uses data, personalization, and lifestyle-driven merchandising to keep tails wagging.

🔹 Key Topics & Timestamps

[01:00] Kristen’s 7-year journey at Bark

[03:00] Shopify migration: Enhancing customer experience

[06:00] Personalization through data: breed, toy preferences, allergies

[08:00] Cohort curation: birthdays, football fans, Halloween lovers

[10:00] Retail expansion and what’s next for Bark

[13:00] Bestsellers and Kristen’s favorite product

🎧 Tune in to hear how Bark is transforming D2C e-commerce with heart, humor, and serious tech smarts.

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