Employee branding is a conscious strategy to showcase our best at the workplace. If done right, it helps us edge past colleagues for the coveted role and promotions. But one has to be careful to trod a fine line because branding gone wrong can make one look brash and pompous. Prabir Jha, founder of consulting firm Prabir Jha People Advisory who had earlier headed HR for Reliance Industries, Tata Motors, Cipla amongst others explains how we can create our own brand equity.

How do you build your own brand?

In the last three years, the relationship between an employer and an employee can at best be described as - mercurial. In the first two years of the pandemic, we tip-toed into each other’s private spaces and soon the office and the home shared the same room. Healthcare benefits, leave and employee engagement policies were overhauled as Covid raged. But once markets opened up, the equations became testy. Employees swiftly changed their loyalties and companies outmanoeuvred one another to retain talent. Then again, the tide turned as global markets and war put brakes on all future plans. Now, the employer had the upper hand and what followed was a series of layoffs, freezing of perks and hushed anxiety enveloping the office corridors. Over the next few episodes of The Working Life, We will talk to HR heads, compensation specialists, diversity experts and employees about how the relationship with our workplaces has changed. And will try to find out how companies are redrawing every strategy to retain their best talent and attract the new crop of young workforce who have a whole different expectation from their jobs. 

Tune in with Devina Sengupta to The Working Life to know more.

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In the last three years, the relationship between an employer and an employee can at best be described as - mercurial. In the first two years of the pandemic, we tip-toed into each other’s private spaces and soon the office and the home shared the same room. Healthcare benefits, leave and employee engagement policies were overhauled as Covid raged. But once markets opened up, the equations became testy. Employees swiftly changed their loyalties and companies outmanoeuvred one another to retain talent. Then again, the tide turned as global markets and war put brakes on all future plans. Now, the employer had the upper hand and what followed was a series of layoffs, freezing of perks and hushed anxiety enveloping the office corridors. Over the next few episodes of The Working Life, We will talk to HR heads, compensation specialists, diversity experts and employees about how the relationship with our workplaces has changed. And will try to find out how companies are redrawing every strategy to retain their best talent and attract the new crop of young workforce who have a whole different expectation from their jobs. Tune in with Devina Sengupta to The Working Life to know more.

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How do you build your own brand?

How do you build your own brand?

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