"The big mistake leaders make is expecting people to earn trust instead of giving trust", says Aaron Schmookler. "People will live up to, or down to the expectations you set for them."

Aaron nearly killed his business partner. That was how they started their business.

He is a #CultureEngineer. They fight a lot but they fight fair and fight about ideas to improve the work lives and improving the businesses they serve.

• How do you manage your response to change and how you treat people?

We explore Aaron's 8 steps for teamification. They will surprise you.

A seriously interesting and vital episode for any manager or leader. And if you aspire to manage or lead, this is a great springboard to advance yourself in these roles.

Contact Aaron via LinkedIn at linkedin.com/in/schmookler

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Contact me via [email protected] if you want to have a chat about leadership in your business