You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard?

This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth.

Important Links:

👉🏾 Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert

In This Episode: 

• What financial trauma really is—and how it’s different from money stress

• How trauma might be disguised as "good" business habits

• Silent signs that your nervous system is leading your money decisions

• A trauma-informed framework to rebuild financial safety and confidence

• How to start living your rich life without guilt, fear, or burnout

Microgrant Reminder

Your secret word is on the episode (Word of the episode"trauma") Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business.

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Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms.

Keep walking your Brown Way to Money.