The Micropractice Mama Podcast

How Doctors Do Networking Wrong (And How to Do It Right for Micropractice)


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In this episode I discuss the most common way doctors attempt to network and why it doesn't usually work. I then share 4 simple strategies to use to make networking more effective, including

  • how marketing in micropractice is different from marketing in traditional private practice or employed practice
  • why bringing cookies is not enough and what to offer instead
  • tips for building authentic connections that will help create your referral base
  • examples of what has worked well for me in growing my micropractice from 0 to 150 in 2 years

If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:

Connect with me on IG @soniasinghMD
Email me at [email protected]
Learn more at www.micropracticemama.com

The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama

And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify!


Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

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The Micropractice Mama PodcastBy Sonia Singh MD

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