There is considerable evidence that marketing affects physician prescribing practices, even though physicians themselves may not feel that they are influenced. In a thought-provoking editorial, Dr. Jeffrey A. Mattes explores how e-prescribing systems may be one pathway through which pharmaceutical messaging may shape prescribing behavior. In this podcast, Dr. Mattes discusses his editorial, "How Does Drug Company Marketing Affect Physician Prescribing?" which is published in the July-August 2025 issue of the Journal of Clinical Psychopharmacology. doi: 10.1097/JCP.0000000000002030