Does Net Revenue Retention (NRR) really move your company’s valuation multiple? Absolutely — and the difference can be worth tens of millions of dollars.

In episode #319, Ben Murray breaks down new data from Meritech Capital and Benchmarkit.ai to show exactly how changes in your NRR directly impact your revenue multiple and SaaS valuation.

You’ll also learn why ACV segmentation matters when benchmarking NRR and Gross Revenue Retention (GRR), and how top-performing SaaS companies are using retention metrics to drive investor confidence and higher valuations.

What You’ll Learn

Why It Matters

Resources Mentioned

The SaaS CFO Academy: https://www.thesaasacademy.com/#section-1744932157830

Quote from Ben

“A 5X difference in valuation multiple can come down to just a few points in your net revenue retention. That’s the power of strong SaaS metrics.”