Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action.  

It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. 

Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.

In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs.

02:00 - Start taking action right now. Grab a pen and use this episode to build your own checklist

04:20 - The key to becoming a better podcaster that most want to skip (even me)

06:30 - Don’t let your podcast turn into drivetime radio by skipping ENGAGING calls to action

11:20 - The structure we use for CTAs in The More Profitable Podcast 

13:00 - What I promote in my first CTA block

15:20 - The role the listener plays in how I choose what to promote and when

18:20 - Why I record the CTA right in the episode instead of running a pre-recorded midroll ad

20:15 - The overall structure of The More Profitable Podcast and how it makes the 2nd CTA more impactful

23:00 - How calls to action are effective even for listeners who aren’t ready to buy

27:40 - Focusing only on value is the core of your podcast frustrations

29:30 - Book your Podcast Strategy Intensive for next year and secure THIS year’s rate

Mentioned In How Effective Calls to Action Impact Podcast Profits 

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