Do you think that not focusing on building a brand means that someone doesn’t have one? You always have a personal brand, whether you realize it or not! So you must be intentional about yours.

Many lawyers haven’t been taught about branding. Luckily, experts like my guest Elise Holtzman are dedicated to helping attorneys develop their businesses and brands.

Elise is a former lawyer turned coach. As the CEO of The Lawyer’s Edge, she and her team have spent over 15 years working exclusively with lawyers and law firms to help them become better business developers and leaders and grow thriving practices.

In this episode of the Branding Room Only podcast, you’ll hear about Elise’s journey from pre-med to lawyer to coach. You’ll also learn how effective communication through coaching, podcasting, and volunteerism has impacted her brand and business development. She also highlights the value and importance of understanding and adapting to different communication styles and personalities.

00:55 - How Elise defines personal brand and describes herself and her favorite quote from Jack Canfield

4:25 - Elise’s upbringing, why she pivoted from premed to law, and the rewards of practicing law

11:58 - Why Elise left law, how doing so affected her brand, and how she transitioned into coaching

19:45 - Elise’s passion for business development and how she started building her brand and business

24:02 - How leadership and volunteerism have helped Elise build her brand (and can do the same for yours)

27:27 - How the coaching process has influenced the way Elise has built her brand and helped her clients

33:13 - The biggest lesson learned about branding and business development from hosting a podcast

40:02 - The importance of effective communication, understanding personality types, and communication challenges that can crop up

47:05 - Two uncompromisable core values of Elise’s brand and what nakedness has to do with her Branding Room Only superpower 

Mentioned In How Effective Communication Impacts Business and Brand Development with Elise Holtzman

The Lawyer’s Edge 

Ignite Women’s Business Development Accelerator

Paula Edgar | How to Boldly Be YOU in Everything You Do - The Lawyer’s Edge Podcast

The Success Principles Workbook by Jack Canfield

Get Slightly Famous: Become a Celebrity in Your Field and Attract more Business With Less Effort by Steven Van Yoder

New York City Bar Association

Legal Marketing Association

New Jersey Women Lawyers Association

TypeCoach

Sponsor for this episode

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.