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Erika Ayers Badan joined Barstool Sports as CEO in 2016 when the company was generating about $3 million in revenue, and she stepped down in 2024, with the company's revenue reportedly reaching around $250 million by the time she left.
Show notes:
0:00 Intro
1:27 Alex Cooper leaving Barstool Sports
4:41 Brand vs Personality
7:13 The growth of Call Her Daddy
8:33 Pat McAfee leaving Barstool Sports
9:00 Erika joins Barstool Sports
11:32 The underdogs who won
14:06 Leaving corporate for Barstool
17:11 Handling controversies - Mintzy
20:31 Vice News is bankrupt
21:48 Barstool's business
24:47 Was Barstool Gold a failure?
28:09 The Quiet Quitting Debate
31:39 Dave Portnoy's hustle
32:39 I am a fan of Erika
34:24 Barstool Sport's sold back for $1
35:48 Why Barstool didn't fit PENN
37:42 Erika has a new job!
Welcome to The Sagnik Show — where politics, media, and identity collide.
Over the past decade, I’ve worked across legacy and new media, from FOX to independent platforms alongside people like Tucker Carlson, Saagar Enjeti, and Krystal Ball.
I didn’t come to the U.S. to cover politics—I just happened to fall into it. What followed was an unexpected crash course in the American political machine, taught by some of the sharpest (and most polarizing) voices in the business.
This show is my attempt to process what I’ve learned—and unlearned.
I also speak with creators and entrepreneurs building media on their own terms—people forging new paths outside the traditional gatekeepers.
I’m not here to sell you anything. None of this is monetized. I’m just grateful you’re listening.
IG: @sssagnic
YT: @thesagnikbasu
X: @_sagnikbasu
5
11 ratings
Erika Ayers Badan joined Barstool Sports as CEO in 2016 when the company was generating about $3 million in revenue, and she stepped down in 2024, with the company's revenue reportedly reaching around $250 million by the time she left.
Show notes:
0:00 Intro
1:27 Alex Cooper leaving Barstool Sports
4:41 Brand vs Personality
7:13 The growth of Call Her Daddy
8:33 Pat McAfee leaving Barstool Sports
9:00 Erika joins Barstool Sports
11:32 The underdogs who won
14:06 Leaving corporate for Barstool
17:11 Handling controversies - Mintzy
20:31 Vice News is bankrupt
21:48 Barstool's business
24:47 Was Barstool Gold a failure?
28:09 The Quiet Quitting Debate
31:39 Dave Portnoy's hustle
32:39 I am a fan of Erika
34:24 Barstool Sport's sold back for $1
35:48 Why Barstool didn't fit PENN
37:42 Erika has a new job!
Welcome to The Sagnik Show — where politics, media, and identity collide.
Over the past decade, I’ve worked across legacy and new media, from FOX to independent platforms alongside people like Tucker Carlson, Saagar Enjeti, and Krystal Ball.
I didn’t come to the U.S. to cover politics—I just happened to fall into it. What followed was an unexpected crash course in the American political machine, taught by some of the sharpest (and most polarizing) voices in the business.
This show is my attempt to process what I’ve learned—and unlearned.
I also speak with creators and entrepreneurs building media on their own terms—people forging new paths outside the traditional gatekeepers.
I’m not here to sell you anything. None of this is monetized. I’m just grateful you’re listening.
IG: @sssagnic
YT: @thesagnikbasu
X: @_sagnikbasu
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