Listen to Sought After Educator on Apple

Listen to Sought After Educator on Spotify

What we cover

→ The shift from brand-centric marketing to building your own stylist brand

→ Why no extension method is truly damage free and how to talk about risk honestly

→ How inconsistent hair quality happens at scale and what to do about it

→ Moving from retail pricing to buying hair wholesale for higher margins

→ Turning profit into freedom, education, and strategic ad investment

→ Messaging that builds authority without relying on brand locators

→ Customization over methods: bead work, density, texture, elasticity, scalp type

→ Setting prices based on demand, not brand rules

Key takeaways

→ Your brand is the asset. Borrowed credibility has limits.

→ Educate clients on customization and outcomes, not logos.

→ Wholesale sourcing can triple profit margins when quality is vetted.

→ Consistency beats hype—be clear about maintenance and realistic results.

→ Reinvest profit into visibility and strategy that compound results.

Tyler’s numbers + impact

→ Tripled profit margin after moving to wholesale

→ Grew annual revenue from ~100–150k to 300–400k during peak years

→ Stylists using Styx report charging premium rates while spending less on hair

Resources

→ Styx Hair: styxhair.com

→ Instagram: @styxhair

→ Listen next: the Sought After Educator episode on Tyler’s rebuild + brand launch