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Today's travelers aren't just choosing where to go, they're choosing what they'll experience once they get there. From immersive exhibitions and live music to unique cultural events, in-destination experiences have become one of the biggest drivers of how people choose, remember, and share their travels.

In the first episode of our In-Destination Experiences Series, Dan sits down with Rocío Trujillo, Regional General Manager for Southern Europe at Fever, one of the world's leading platforms for discovering live experiences. Rocío shares how Fever has grown by combining technology, data, and local market expertise to help people discover everything from intimate Candlelight concerts to immersive exhibitions and one-of-a-kind events.

The conversation explores how Fever identifies emerging demand, scales successful experiences around the world while adapting them to local audiences, and uses its Secret Media network to inspire millions of people to discover what's happening in their own cities. Rocío also shares her perspective on the future of experience discovery, including how AI is making recommendations more personalized and how emerging technologies could soon help travelers build complete itineraries in real time.

Whether you work in travel, tourism, or hospitality, this episode offers a fascinating look at why experiences have become one of the industry's most powerful competitive advantages and why they're increasingly the reason people choose a destination in the first place.

Thanks to Pernod Ricard for sponsoring this series!

👉 Listen to How Fever Is Changing the Way We Experience Destinations Now

🔥 Special Thanks to our Season 7 Title Sponsors for their Support: Bokun, Civitatis, Intrepid, Kaptio, Propellic and Protect Group

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds. 

https://www.traveltrendspodcast.com/