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We live in an undeniably gamified world. We stand up and move around to close colorful rings and earn achievement badges on our smartwatches; we meditate and sleep to recharge our body batteries; we plant virtual trees to be more productive; we chase “likes” and “karma” on social media sites and try to swipe our way toward social connection.
But instead of liberating us from drudgery and maximizing our potential, gamification has turned out to be just another tool for coercion, distraction, and control. Why did we fall for it?
This story was written by Bryan Gardiner and narrated by Noa (newsoveraudio.com)
By MIT Technology Review4.3
255255 ratings
We live in an undeniably gamified world. We stand up and move around to close colorful rings and earn achievement badges on our smartwatches; we meditate and sleep to recharge our body batteries; we plant virtual trees to be more productive; we chase “likes” and “karma” on social media sites and try to swipe our way toward social connection.
But instead of liberating us from drudgery and maximizing our potential, gamification has turned out to be just another tool for coercion, distraction, and control. Why did we fall for it?
This story was written by Bryan Gardiner and narrated by Noa (newsoveraudio.com)

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