How Gym Owner Jesus Acuna Made $4600 In A Single Day With Online Training (Online Trainer Show #32)

Fitness gyms were hit hard by COVID, sending many of them into debt or even bankruptcy. However, with the online market booming, others were able to transition to an online infrastructure that kept them afloat. In this episode, Jonathan Goodman talks with Jesus Acuna, a gym owner who has made record profits by fundamentally shifting his business model. Even as gyms reopen, our economy has been forever changed, but because Jesus pushed through skepticism to adapt to the world around him, his fitness business has never been better.

In This Episode:

• The steps Jesus took to transition from a brick and mortar to an online business infrastructure [3:28]
• How Jesus now structures his online business [4:45] 
• Jesus’s new pricing model [9:36]
• Individual versus group coaching [13:09]
• The freedom that this new model allows in Jesus’s life [17:18]
• Jesus’ take-home message to those wanting to try this new model [26:08]

 

"When you figure out what people want, that’s when they’re gonna work hard.” - Jesus Acuna

 

Old Vs. New

If it ain’t broke, don’t fix it, right? Even if a model has worked for decades, something like COVID can abruptly upend our idea of “normal” and leave us lost. However, if you can push through skepticism and adapt to the ever-changing world, your business could become more successful and impactful than you ever thought possible!

 

Cash Is King

Jesus talks about how much of his clientele began preferring upfront payments instead of installment plans, a shift that he and Jonathan agree is better. Recurring income is great, but more upfront cash means more immediate resources for the owner to invest back into his business and people.

 

Pressure Meets Opportunity

It can be easy to assume that work ethic is innate—you either want to work hard or you don’t, across the board. However, Jesus dismisses this theory, noting how anyone will work hard for something that they care deeply about. Change can be terrifying and disarming, but if you cultivate a system of supportive people, comprehensive resources, and accountability, your business, and its clientele will succeed not only despite the change but because of it.

 

Ready to scale up your online fitness business? Apply for OTA 2 here: www.thePTDC.com/OTA2

 

SPONSORS

 

Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy

 

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd

 

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