"I would compare it to a wildebeest migration"

Hip-hop is one of America’s most influential cultural exports. But what happens when African artists reclaim it through language, ancestry and community? In this episode of Limitless Africa, host Claude Grunitzky speaks with GNL Zamba, a Ugandan hip-hop artist, filmmaker and creative entrepreneur, about how African languages, independent systems and family-led business models are reshaping global hip hop. Zamba reflects on why switching to Luganda transformed his career, how Africa’s young population represents untapped creative power, and why financial success without community impact is incomplete. He also shares insights on avoiding exploitative industry contracts and building sustainable creative infrastructure between Africa and America.

Plus: What the Beyonce family unit get so right

🌟 IN THIS EPISODE:

3:43 The yardstick to success

5:17 Choosing Luganda over English

6:54 Bobi Wine and the music scene in Uganda

8:40 The importance of family in hip hop

13:55 Who won the beef

💬 QUOTES TO REMEMBER:

"I chose Luganda because it is my ancestors' language."

"Hip-Hop is going to change the world."

"Once minds like ours connect, it's limitless."

"Africa is going through a creative renaissance."

"The Africans and the Americans have a chance right now to either catch up with the world or even overtake the world with the collaborations they can form."

🌍 ABOUT LIMITLESS AFRICA

The podcast that asks how Africans and Americans can work together for shared prosperity

Every Monday: 15-minute episodes that dive into an issue that matters to Africans

Every Thursday: extended interview with someone unlocking Africa's limitless potential

➕ WANT MORE?

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The Hollywood moguls investing in African wrestling https://trueafrica.co/article/podcast/how-hollywood-moguls-are-investing-in-african-wrestling/

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Instagram: @_trueafrica

Website: https://trueafrica.co/

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Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.

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