Did you know the average person spends between 12 and 28 hours per week responding to emails? I feel  depressed just reading that sentence. As you know, I’m all about making emails more enjoyable to write — and read — and now I'm going to share my favourite tips to do just that. This also works from a branding or tone of voice point of view, because it means your everyday emails will feel more conversational, more lighthearted and more approachable … so it’s perfect if that’s how you want your brand to sound. 

In this episode, I cover: 

• Writing click-baity subject lines
• What to say instead of "hope you're well!" 
• Finding common ground with the person you're emailing 
• Preparing an elevator pitch (with pizazz) 
• Tips on avoiding jargon and fluff words
• My thoughts on using GIFs
• Coming up with a more creative email sign-off 
• Adding surprises to delight your reader
• Writing a killer auto response email 

Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer (not to mention my favourite cocktail recipe / writer's block remedy). Download yours here.

• Bossy. Copywriting 
• The Bossy. Shop - Resources, ebooks & templates 
• @alycealyce Instagram 
• @bossy.copywriting Instagram
• To Whom It May Concern: A Creative Cover Letter Template 

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