Vic Gatto, CEO and founder of Jumpstart Health Investors, joins Virsys12 CEO and founder Tammy Hawes for a conversation about entrepreneurship and healthcare transformation. At Jumpstart, Vic is passionate about helping startups succeed in the healthcare space by engaging with customers and incentivizing great customer service. He explains how Salesforce helps him and the startups he invests in to achieve those goals and pave the way in industry transformation. He also shares insight into the Jumpstart model for helping startups avoid common pitfalls.

In this episode, Tanner Fritz, Chief Technology Officer at Sona Dermatology and MedSpa, joins hosts Clark Buckner and Virsys12 CEO and founder Tammy Hawes to talk about how Salesforce applications have helped his company transform the patient experience by learning key lessons from the world of retail. After his own cancer diagnosis and treatment, Fritz discovered a passion for helping healthcare entities solve their IT problems so they could help patients better navigate the healthcare system and have better access to their administrative information. Salesforce provided him with the foundation to build innovative tools, and he shares how this technology can help hospitals and practices gain a competitive advantage by outlining expectations and better connecting with patients.

In this episode, Chris Redhage, cofounder of ProviderTrust and co-owner of Nashville SC, joins hosts Clark Buckner and Virsys12 CEO and founder Tammy Hawes to talk about how Salesforce allows his company to build and maintain strong relationships.

Though the work of compliance management and finding exclusions can seem dry and often frustrating to clients, Chris is passionate about bringing principles like conflict resolution and real-time access to data to his customers. He shares how working in healthcare has given him opportunities to change the world and how Salesforce sets ProviderTrust apart from companies who manually check for exclusions.

In this episode of How I Transformed This, founder and CEO of PatientFocus, David Frederiksen, joins hosts Clark Buckner and Virsys12 CEO and founder Tammy Hawes for a conversation about how his company helps patients and providers in a compassionate and profitable way, creating a win-win for healthcare.

David describes how an innovative technology approach using Salesforce as a platform for patient billing benefits his business and offers insight for healthcare companies looking to set themselves apart from the competition. He also shares how Salesforce allowed PatientFocus to fulfill the company’s mission of really putting the patient first.

On the very first episode of How I Transformed This, a new podcast presented by Virsys12, hosts Clark Buckner and Virsys12 CEO and founder Tammy Hawes discuss healthcare transformation and relationship management with Dr. Ashwini Zenooz.

As a practicing radiologist and Salesforce’s SVP and General Manager for Global Healthcare and Life Sciences, Dr. Zenooz is passionate about effective change management in the healthcare industry. She shares her excitement about the current conversation around healthcare and explains why Salesforce is positioned to help drive industry transformation.

The healthcare industry is changing rapidly and the business of value-based care is becoming increasingly complex. To succeed in this space, a company must adapt to better manage the customer relationship. Virsys12’s continued mission is to empower companies with the right technology to transform themselves. How I Transformed This, a new podcast presented by Virsys12 and, hosted by Clark Buckner, along with Virsys12 CEO and founder Tammy Hawes, will follow industry leaders and their stories of success. Throughout the season, we’ll cover topics like how healthcare companies can drive transformation through platforms such as Salesforce – and why it’s up to the next wave of innovation in the health IT sector to solve issues like interoperability, improvements in provider referral management systems, and how to best manage a provider network.