Indie developers have several challenges today when it comes to marketing their work and finding a following. A frequently overlooked aspect of this is establishing your studio and positioning with branding. What actually goes into building a brand? Why would you need to do so? How is branding different from advertising and marketing campaigns, and what are the unique aspects that game developers in particular need to be mindful of?

You will learn -

-The elements of branding art

-Visual and written components of branding

-Branding for your studio vs. titles or franchises

-Why branding matters to fans and publishers alike

-Slogans, taglines, and copy techniques

-Building a brand style guide

-And more!

Here is a link to the slides that were used during this presentation.

https://www.slideshare.net/RachelPresserEA/how-indie-developers-can-polish-their-branding-igb-2020

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie