In this episode of IndieGameBusiness, we’re joined by Kyle Blessing, Brand Manager at Apogee Entertainment. Kyle shares how his background as a content creator shaped his approach to game marketing, from understanding algorithms and audiences to building campaigns rooted in authenticity.

We’ll talk about why indie games are often harder to market than AAA titles, how deep product understanding leads to better messaging, and why creator-led marketing consistently outperforms traditional influencer spend. Kyle also walks through real case studies from Apogee launches like Bread & Fred, Total Chaos, and Turbo Overkill, breaking down what worked and why.

This conversation also covers the strategic role of trailers, demos, and key moments, plus practical advice for indie developers who don’t have the budget or margin for error. If you’re trying to get your game noticed without burning money, this episode is packed with actionable insight.

Follow Kyle Blessing:

Twitter: https://twitter.com/KyleBlessing

LinkedIn: https://www.linkedin.com/in/kyleblessingvo/

Instagram: https://instagram.com/blessiousplays

#IndieGameBusiness #GameMarketing #ApogeeEntertainment #IndieDev #CreatorMarketing