Will Power Podcast by Will Humphreys

How Jared & Afton Egan Built a Successful Physical Therapy Brand


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In this episode, Jared and Afton Egan share how they built Aera Physical Therapy into a thriving practice in just five months. From branding strategies that enhance patient satisfaction to creating a welcoming clinic environment, their insights offer a blueprint for success in physical therapy.

Key Takeaways:

  • Learn how thoughtful design and empathy create a memorable patient experience.
  • Discover how Aera’s commitment to integrity, mastery, and accountability fosters trust and loyalty.
  • See how incorporating advocacy, like using the Spina Bifida Association’s colors, strengthens branding.
  • Gain actionable tips for improving patient retention through a values-centered approach.

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Will Power Podcast by Will HumphreysBy Will Humphreys

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