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How Leafly’s Feedback Loop Predicts the Next Big Thing in Cannabis ft. Yoko Miyashita
With over 100 million visits a year, 1.3 million product reviews, and millions of orders, Leafly stands at the unique crossroads of cannabis consumers, brands, and retailers. Navigating the diverse challenges across states, highlighting brand leaders, and adapting to shifting consumer needs, Leafly’s content flywheel isn’t just powerful—it’s predictive. By harnessing insights from every digital interaction, Leafly crafts timely, relevant content that educates consumers at every stage of their journey.
This week, we sit down with Leafly CEO Yoko Miyashita to discuss:
- How the content flywheel works
- Leafly’s value to the cannabis ecosystem
- Educating consumers and tackling new markets
Key Topics Discussed
Yoko's background and how she found her way into the cannabis industry (00:01:22)
The importance of compliance and regulation in the legal cannabis industry (00:04:28)
How Leafly aims to educate consumers and connect them with retailers/brands (00:07:04)
Challenges around data, product information, and the consumer experience (00:09:50)
Leafly's relationship and initiatives with budtenders (00:11:19)
Navigating the differences between hemp and cannabis products (00:37:07)
Emerging consumer trends and the future outlook for the industry (00:58:35)
Guest Links
- https://www.leafly.com/
- linkedin.com/company/leafly
- linkedin.com/in/yokomiyashita
- https://www.instagram.com/heyleafly
- https://www.youtube.com/channel/UCqVnkns6Gf3W7J9zWZE4EqA
- https://x.com/leafly
Our Links
Bryan Fields on Twitter
Kellan Finney on Twitter
The Dime on Twitter
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime has a New Website. Shhhh its not finished.
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
View all episodes
By Bryan Fields & Kellan Finney
4.9
107107 ratings
With over 100 million visits a year, 1.3 million product reviews, and millions of orders, Leafly stands at the unique crossroads of cannabis consumers, brands, and retailers. Navigating the diverse challenges across states, highlighting brand leaders, and adapting to shifting consumer needs, Leafly’s content flywheel isn’t just powerful—it’s predictive. By harnessing insights from every digital interaction, Leafly crafts timely, relevant content that educates consumers at every stage of their journey.
This week, we sit down with Leafly CEO Yoko Miyashita to discuss:
- How the content flywheel works
- Leafly’s value to the cannabis ecosystem
- Educating consumers and tackling new markets
Key Topics Discussed
Yoko's background and how she found her way into the cannabis industry (00:01:22)
The importance of compliance and regulation in the legal cannabis industry (00:04:28)
How Leafly aims to educate consumers and connect them with retailers/brands (00:07:04)
Challenges around data, product information, and the consumer experience (00:09:50)
Leafly's relationship and initiatives with budtenders (00:11:19)
Navigating the differences between hemp and cannabis products (00:37:07)
Emerging consumer trends and the future outlook for the industry (00:58:35)
Guest Links
- https://www.leafly.com/
- linkedin.com/company/leafly
- linkedin.com/in/yokomiyashita
- https://www.instagram.com/heyleafly
- https://www.youtube.com/channel/UCqVnkns6Gf3W7J9zWZE4EqA
- https://x.com/leafly
Our Links
Bryan Fields on Twitter
Kellan Finney on Twitter
The Dime on Twitter
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime has a New Website. Shhhh its not finished.
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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