What does it really take to build a brewery from scratch when you have no industry experience, no roadmap, and no safety net?In this episode of Getting to Grow, Zoe Fox sits down with Louise Avery, founder of LA Brewery, to explore the deeply human story behind one of the UK’s most distinctive non-alcoholic drinks brands. From fermenting drinks at home and delivering bottles by bike to building a full-scale brewery and landing major retail partnerships, Louise shares what it truly means to follow intuition and build something before you feel ready.This conversation traces the journey from leaving a conventional career and returning to her roots, through years of experimentation, financial uncertainty, and self-doubt, to creating a brand grounded in craft, creativity, and purpose. It is an honest look at what happens when passion, persistence, and curiosity lead the way, even when the path is unclear.Louise opens up about:• Starting with no brewing experience and learning everything by doing• Building LA Brewery through experimentation, fermentation, and instinct• Delivering early products herself and growing without external validation• Overcoming impostor syndrome while pitching, scaling, and raising investment• Why naivety can be a hidden strength in the early stages of building a brand• Balancing creativity with commercial reality as the business grows• Staying true to values in an increasingly competitive and saturated market• Redefining success beyond speed, scale, and perfectionIf you are curious about how brands are really built behind the scenes, what resilience looks like when things are uncertain, or how trusting your instincts can shape a business with depth and integrity, this episode offers a powerful reminder that meaningful brands are rarely built by following a perfect plan, but by showing up, learning fast, and staying committed to the journey.Zoe Fox (Host):https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/LA Brewery:https://www.instagram.com/labrewery/https://labrewery.co.uk/